About Us

“It is our mission to create a positive impact on people one person at a time by creating products and experiences that make people feel alive.”

Braaap: The Australian Motorcycle Company.

Founded in Launceston, Tasmania over 15 years ago, here at braaap motorcycles we are a family business that is shaking up the motorcycle industry. 

As a 4 x Australian Retail Business of the Year winner, the motorcycle is our masterpiece, we are motorcyclists, but we are well aware that it’s the systems and strategies that have made us stand out from the competition and create raving fan customers. 

We design and develop our motorcycle in Australia, Our R&D is completed locally utilising Australian engineering standards.  Our Australian Engineers move our molds and jigs to our offshore production facility where we produce and assemble the motorcycle. Regardless of if a part is sourced from a supply partner or produced in house, we take full responsibility for ensuring the braaap Motorcycle is high quality & worthy of our invite for your to join the lifetime warranty program.  We use Australian Engineering and global manufacturing efficiencies to produce a world class motorcycle that is backed by our Lifetime Warranty. We expect to be the #1 Value Motorcycle in each category of we bike we build.

Come join us!

In an over-competitive industry dominated by just a few well-established and familiar brands it’s our job as an emerging brand to punch above our weight. We have to out do our competitors in componentry, we have to out do their warranty (braaap Lifetime Warranty), we have to offer more customization, we have to make it easier to purchase ($3 a day payment plans offered via dealers) we have to do more, be more.

braaap has grown into a motorcycle manufacture fuelled by a passion for riding and our mission to make people feel alive through riding. Driven by our retail concept stores and our national dealer network the braaap brand is growing at a rapid pace both in Australia and across the world.


 Back to back Champions - Las Vegas

At the the end of the day we are a family business with a staff of passionate people who are hungry to make a difference, we are motivated to create a experience through motorcycling that people remember and it is our priority to deliver a motorcycle you can be proud of.


We look forward to seeing you on the road, or at the track soon!



 About the founder of Braaap Motorcycles: Brad Smith


In the Media




  Read more about the braaap story in the book "DIRB it up. Do it real big" by Brad Smith